In 2023, Feeld, the sex-positive community and dating app, revamped its identity to better represent its extremely diverse audience; one of kink, curiosity, romance, respect and open-mindedness.

This new brand has its members at its core, both figuratively and literally.
The photographers, typographers and models that were called upon are all
active Feeld users. 

Fluidity in style and adaptability in practice were two key elements to the successful completion of the rebrand.

Moreover, all elements, from the variable typeface to the vivid colours scheme and animated illustrations were created with one underlying theme in mind: connectivity.

Surfacing our members authentic personalities was at the core of our brief to photographer Molly Matalon, a Feeld member herself. 

These carefully selected images showecase Feelders connecting in a variety of different contexts, ranging from friendly gatherings to intimately sensual moments.

Creative Direction: Andrew Peet

Design: Nyomi Warren, Julia Welch, MadeThought
Copy: Maria Dimitrova, Lauren Festa, Sarah Selvanayagam
Motion design: Marty Tzonev
Video: Harry Bowley
Production: Danielle Gurley

Photography: Molly Matalon
Typography: Charlotte Rohde